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Re-pot your business by asking an anthropologist

While competition gets increasingly tougher you may wonder why some companies maintain or even reinforce their market shares and popularity,  why their customers seem to remain loyal and satisfied. How comes their brand looks solid as a rock and intimately associated to their consumers’ culture and way of life? Key to this is the role of the business anthropologist.

Read more: http://www.drjcurran.com/the-culture-consultant-the-importance-of-business-anthropology-12/