why CulturekeY

The international scene is a kaleidoscope of culturally different practices which all have their own specific historical, social, religious, geographical, and even behavioral norms and values.

CulturekeY is aiming at providing you keys to better interact with culturally diverse business partners in order to reach satisfactory business relationships. Ultimately, Trust is what matters.

CulturekeY invites you to a life-long journey:

How we think, what we do and say, how we feel about what we experience or even the way we look at the world is determined by who we are. Hence, there are plenty of reasons to support we are right. Expressing and explaining our viewpoints and sensitivity to others helps them with the necessary cultural keys to better understand us.
Similarly, understanding other people’s values and frameworks, the foundations of their mindset, and how they see and interact with the world will enable us to optimize your interaction with culturally different people, groups and communities. CulturekeY is aiming at facilitating this awareness process.

We are all free to decide whether things should be “our way or the highway” but let’s reflect and decide on what added value bridging cultural differences would create for us and the others when common interest is at stake. How we adjust, bearing in mind and respecting our differences, will make a huge difference. Welcoming foreign team members, establishing relationships or reinforcing partnerships may have distinctive rules and codes but eventually what matters is trust and reciprocity.

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